Melbourne Creative worked for Island Records Beer to produce a duplicate of their UK website, based on the WordPress Content Management System. The brief was to make minimal changes from the original design, but to bring the original website off of a proprietary CMS onto WordPress. Responsiveness across a range of devices, and integration with social media platforms was an important part of the brief.
Island Records Beer launched their Session IPA beer in the latter half of 2017. The Island label has been responsible for the careers of some of the biggest stars in music including U2, Bob Marley, Cat Stevens, Traffic, Free, Fairport Convention, Nick Drake, Sandy Denny, Toots & The Maytals, John Martyn, Marianne Faithfull, Aswad, Tom Waits, King Sunny Ade, Third World, Roxy Music, Robert Palmer, the B52s, Sly & Robbie, Melissa Etheridge, The Slits, Steel Pulse, Grace Jones, Tom Tom Club, Pulp, Tricky, Talvin Singh, and latterly Amy Winehouse, PJ Harvey, DJ Shadow, Keane, Mumford & Sons, Paul Weller, Portishead, Florence + The Machine, Ben Howard, Bombay Bicycle Club, Jessie J, Dizzee Rascal and Disclosure. Island Records is a division of Universal Music Group.
ClientIsland Records Beer AustraliaServicesWebsite DevelopmentYear2017